I was thinking the same thing. It's a really good article - above the TechCruch norm. I especially liked #2 - "Where's the real money?" It's tempting to try to go from 0 to 100,000,000 in one go, but if you haven't penetrated a familiar market yet, it's often worth waiting on the unfamiliar market.
Reminds me of the recent Pyramid Method post here[1]. Succeed in a small sector that gives you frequent feedback. Once you're mastered that sector, move on to bigger things.