We (my partner and I) subscribe to the Sunday only print edition, which gives us digital access. We shouldn't really be considered "print subscribers" in a traditional sense. 90% of the time we scan the magazine and maybe read one article in the paper. Then straight to the recycle. The majority of our consumption, and engagement with ads, happens throughout the week as we share a single digital account. The physical paper is more of a souvenir, or possibly a house decoration, than a means of engaging with the stories in the paper.