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I don't get it. If you have a headline that forces you to actually read the article to find out what it's talking about, or what the answer is, then people complain about "click bait".

If you use some kind of predictable cliché for your title, then articles like "Is X the new most dangerous thing?" isn't clickbait anymore - it's just "X is not the most dangerous thing (contrary to whatever belief/myth/contemporary opinion)". It's predictable and straightforward. And yet, that's apparently yet another reason for people to complain.




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