privacy typically does not drive revenue up, unless you are violating it. this might be something your social circle claims to want, but if you look at the "average" person, they have next to zero concern for their privacy.
New startup idea: convert existing privacy-apathetic customers of big companies like Google/Yahoo into privacy-aware customers who fear their data or identity being stolen, then sell conversions to a Google/Yahoo competitor who values privacy more highly.
If fear mongering works for wars, it should work for tech company privacy concerns meets mass consumerism!
>this might be something your social circle claims to want,
Professionally I practice law so yes, myself and my colleagues are concerned about government entities violating not just privacy but the attorney client-privilege...though I digress and this is not what I am talking about, but it does happen.
>but if you look at the "average" person, they have next to zero concern for their privacy.
The "average" person isn't using Yahoo, that's why it would be a niche. I'll leave you with a interesting quote: "A search engine whose users consisted of the top 10,000 hackers and no one else would be in a very powerful position despite its small size, just as Google was when it was that search engine."[1]
It's an interesting thought for sure, I just don't see how you sell it to shareholders. If I had to make a baseless assumption, I'd say the bulk of yahoos users are seniors who moved on from AOL, and don't know any difference.
I would be really interesting to see yahoos audience demographics to confirm or deny that though.. Perhaps they have a larger international audience I'm not aware of.
