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nikatwork on Feb 19, 2015 | parent | context | favorite | on: Humanist Interface: The Entrenchment of Modern Min...

I have done A/B design testing on ~10 mid-tier "consumer products" eCommerce sites, and giant firetruck-red 3D bevelled "Buy Now" buttons converted insanely better than minimal ones.

Personally, I want clearly-labelled tactile buttons that make me want to push them. Flat UI is more brutalist than humanist.

elischiff on Feb 19, 2015 | [–]

Do you still have access to that data? Is it statistically significant?

andrewliebchen on Feb 19, 2015 | [–]

you know that the "brutal" in brutalist references the French word for form-finished concrete, beton bute?

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