I don't see anything wrong with this business. If somebody can't be bothered with linkshare this is a useful service. Linkshare is actually a bit of pain to use.
I agree that they could develop a bit ricer presentation, but maybe they practice the minimal-viable-product and plan to iterate. :-)
I totally agree that providing good analytics tools vs. their affiliate link is not a bad business. If they make some people's life easier, that's just fine.
Really what bothers me is the lack of balance between their offer and what they get from it.
So, sure, maybe they start at the very minimal product and will improve on it. Until then, I'll be wary.
I agree that they could develop a bit ricer presentation, but maybe they practice the minimal-viable-product and plan to iterate. :-)