I'm halfway through reading this book right now. Honestly it's not that good, I wouldn't recommend it. The video might be good though.

The video is good. But if you didn't want to be walked through the evidence, just picture the menu of a typical New York Cafe, pretty difficult to figure out what you want without the specials page.

Exactly. Some of the scientific studies are interesting, but it's not anything that you wouldn't know already after reading Emotional Intelligence and other similar books. Yes, choosing from twenty different types of toothpaste may be a pain, but that's hardly a good reason to adopt a religion to artificially limit your choice.

I think the concept makes a great deal of sense. Just that dragging it out into a book is perhaps a bit much.

I loved the video. But I'm about to post a PDF that's much deeper that is mentioned in the presentation, and that pretty much blew my mind when I realized the implications (that you can mathematically show exactly how the decisions are made).

http://www.anderson.ucla.edu/faculty/ely.dahan/content/greedoid.pdf