Authenticity is based on real, shared experiences and is sensed rather than rationalized. Thoughtfulness is a quality that comes from the heart with the best of intentions in mind. It is the deliberate consideration for the needs of others and an empathic understanding of what is most important.
Unity, not uniformity
By giving people a common starting place—and the freedom to innovate and experiment—we allow them to recombine ideas and build specifically relevant solutions, while staying connected to that common center point.
Instead of leaving a simple comment I would like to share my authentic and thoughtful comment brand which communicates my living perspective and collection of crafted experiences working together as a cohesive language of positive reflection in the inverse context.
IBM has great products and the design of this website is nice but the content does the design a disservice. The design expresses "clarity and simplicity" while the text expresses "vagueness and complexity".
Net-net, we need to boldly strategize a new mission statement, bringing to the table our best and brightest outside-the-box thinkers. Let's set up a series of weekly meetings to best discuss how to monetize the paradigm.
personally i feel that your mission statement could benefit from some bespoke, artisanal, hand crafted attention to locally sourced details, which would enhance the user experience. for over five years.
It's responsive, has animations when scrolling, pretty color scheme and only small amount of text. Oh, and let's not forget the social buttons. What else can a consumer hope for.
That's the only thing their webpage said to me 'we too!'. I used to enjoy improving the visual qualities of data (Brett Victor and previous inspirations as extrapolation) but nowadays it's more of a fad of form over content.
At the very least, a beautiful presentation. And it collects some interesting hints for anyone remotely interested in graphical design. But then it reminds me how this is a field in and of itself, that deserves more professional attention than my own amateurish efforts. When I play around with design, I will do so in my spare time :)
I find it interesting that even going to the main homepage at http://ibm.com shows that these guidelines haven't made it very far internally. I'd have thought they would have established their own brand at home before releasing guidelines.
Clearly, you know nothing about design. This design language looks pretty solid to me, and is much nicer (IMO) than Google's gee-whiz Material language.
Not saying it's doesn't look nice, but certainly waaay behind Google's Material Design in terms of solidness and clarity IMHO. IBM is just trying to stay 'trendy' IMHO.
What's the issue with Google Drive? Do you suggest they should come up with their own whole backup solution? Why reinvent the wheel anyways. Not to mention it's possible that only certain teams use it, not all the teams, nor the teams who have truly sensitive information in the spirit they don't want Google to see.
Dear IBM... you suck at communication!
Take a look at their Watson LP (http://www.ibm.com/smarterplanet/us/en/ibmwatson/) If you don't continue reading blog articles comments and do some tryouts you actually have no idea what they want to sell you and EVEN LESS how exactly you can use it.
Sadly even when they customer research, we have been on a few of these with regards to improving their support sites, they seem to take all the suggestions and go the opposite direction.
At least the linked sites look good, try navigating their support sites, it gets worse when they cross license products and some support is here, some there, and all bound up behind horrid search engines.
Be authentically thoughtful
Authenticity is based on real, shared experiences and is sensed rather than rationalized. Thoughtfulness is a quality that comes from the heart with the best of intentions in mind. It is the deliberate consideration for the needs of others and an empathic understanding of what is most important.
Unity, not uniformity
By giving people a common starting place—and the freedom to innovate and experiment—we allow them to recombine ideas and build specifically relevant solutions, while staying connected to that common center point.