I contracted full-time for about 2.5 years before going back to being an FTE for the stability. Even as I steadily raised my rates upwards of $150/hr+ I still thought back to when I was charging $70 and that I was doing the exact same work and providing the exact same value.
Even when you're in the thick of it, it's sometimes hard to contextualize that no, I'm not charging too much now, I was just charging too little then.
You will lose clients as your rates go up, it's only natural (I had one complain very loudly when I went from $70 to $80 an hour, even though he only needed 2-3 hours of work a month at most; he left when I went to $95 about 6 months later). With few exceptions, most of them will be the painful ones.
Even when you're in the thick of it, it's sometimes hard to contextualize that no, I'm not charging too much now, I was just charging too little then.
You will lose clients as your rates go up, it's only natural (I had one complain very loudly when I went from $70 to $80 an hour, even though he only needed 2-3 hours of work a month at most; he left when I went to $95 about 6 months later). With few exceptions, most of them will be the painful ones.