Not on their front page. It sounds silly, but I would happily use Lyft if they dropped the pretense of being your friend. I love using Uber because if I want to engage I can, if I don't, I can just chill out. They don't dictate or encourage one way or another.
Same with Lyft. But the friendliness is there if you want it (much more so than Uber in my experience). If Lyft dropped the friendliness and just tried to be Uber it would go out of business.