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I think they're providing this so they can make money off the information they get about users and what services they authenticate with.

It makes no sense to use SMS for a login. We know it's not secure and we know it's both slow and unreliable. As an alternative, 3rd parties can already use e-mail authentication for free. Any username/email could normally be linked in an account profile to a phone number to authenticate with, so numbers shouldn't be required for the login part. But if they use a phone number, those are globally unique and tied to a real person, and it works for people who don't have data plans.

So 3rd parties get a universal login that doesn't require a password or a data plan, they get to avoid captchas, and they get the expensive SMS transport for free. The trade-off is they hand over to Twitter who all their users are, and their users might have to wait a while to login as they try and re-try to re-send the auth token.

Hopefully they'll still support you logging in with an e-mail instead of a phone number, so you can have more than one identity for any of the services you use to auth this way (including Twitter itself).




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