Well, as you know, I had relationships in the music industry from my previous gigs at music startups. One in particular, the manager of The Grouch & Eligh, was someone I could truly geek out with regarding these geeky matters. I had just finished doing a bunch of research on successful campaigns at the same time The Grouch & Eligh were looking to put out an album. Took a little convincing (as often is the case with crowdfundig virgins), but the reasons were too compelling.

I can say with authority that the hesitancy I felt from artists just 1-2 years ago regarding crowdfunding has rapidly been deteriorating. Like exponentially. So much so that I don't mind giving away some of my tricks. There's just so much more demand than there are actual "experts" in this space.