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Amazon doesn't require exclusive contracts.

> your new startup can't get any of the authors people want to read.

If Amazon is not serving the needs of those authors, they'll be interested in switching horses.




> Amazon doesn't require exclusive contracts.

... yet. What's to stop them from doing so when they've killed off a few more of their competitors?

> If Amazon is not serving the needs of those authors, they'll be interested in switching horses.

Assuming there are horses left which are viable to switch to.




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