This assumes that the newly established avenues for marketing will keep their toe hold. They compete for attention as much as the startups do and there will be turnover there as well.

The key will be finding where attention is being focused at any given time (YNews seems to be picking up) and target your efforts there.

This blog post by Tom Evslin provides a pretty sobering reality check for anyone involved in a web 2.0 startup. But its not all bad news!