It's just hard to boil down the dynamic to a statement like that, Google is an X company. Google invented a search engine where everyone found stuff on the web easier than other methods. They then built an advertising platform that complimented it. The two are highly interlinked. They invented and got good at both.

You can look at things from a distant POV with too few details just like you can look at it from a perspective that's too close, to many details. There is no method apart from using your faculties that can replace having good faculties and the ability to apply perspective.