A contrarian view: there is some room to attack Amazon, primarily in the UX department. I wouldn't rule that out as a strategy for growth, but is eBay the right company to execute it? That's where it gets murky. They have a lot of the same usability flaws.
> A contrarian view: there is some room to attack Amazon, primarily in the UX department.
Good luck with that. I've spent over $50K at Amazon over the last decade according to the data I dumped out of my orders. I'm a prime member. Amazon's site isn't perfect, but between the reviews, 2-day free shipping, 1 day at ~$5 extra, and product selection rivaled only by Walmart, I wouldn't look at Ebay unless it was something exotic (5 ton military truck for example).
"Bid" on something? No. Use Ebay's UX compared to Amazon's? Again, no thank you. Wait 5-7 days (at least) for something?
Good luck Ebay!
I love to think that a web shop with decent search would beat Amazon.
However, even though I really freaking hate some aspects of the Amazon website I am a repeat customer. I don't have much money but the small amount of disposable income I do have goes to Amazon.
Competitors would need to have similar customer protection and customer service; and at least similar pricez or justification for higher prices.
Not only in the UX department, but also in their flawed and not very useful personalization system. "We noticed you bought an iPad, here are some more iPads" is not helpful.
