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Can you share that playbook? In particular the truly proven findings?



I need to codify it as it's just notes and numbers scattered across experiments for now, but it's something I plan to do as I want to blog about each example (along with all of the other weird things I've learnt in the e-mail business so far).

I realized I should add a note, however, that everything I've said only applies to bulk e-mail (and sent through systems with a reputation for such) and not transactional or manual e-mail which suffers from fewer oddities for obvious reasons.


make it an ebook and you might get some money out of it ;)


You think spammers aren't going to read it too?


I suspect that spammers already have their own.


My real suggestion is that you share this play book and the spammers stop doing those things, making it worthless.




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