It sounds like people are cross-discussing what they're really trying to get at the heart of,
Tracking is a tool.
It can be used for good and for bad. It has been used for good or bad. A healthy debate about the pros and cons and discussing choices one has with their tools/tech is vital to this.
Tracking is an aspect of privacy, but it is not the entirety of it.
It would be great if that was the discussion, but it seems like many people consider tracking to be an absolute bad. Thus, any service improvement that might come of it is tainted by its association with tracking.
Tracking is a tool.
It can be used for good and for bad. It has been used for good or bad. A healthy debate about the pros and cons and discussing choices one has with their tools/tech is vital to this.
Tracking is an aspect of privacy, but it is not the entirety of it.