Actually, the reverse. Apple's goal is to sell more hardware; software/music/books/videos just exist to draw users into the ecosystem and keep them there. Apple doesn't care where you get your content (though iTunes & iBooks makes it more "sticky"), so long as you use Apple hardware and buy more of it. That iTunes & iBooks & etc make Apple truckloads of cash is just a bonus.
Google's MO is to gather as much info as possible. Selling music & books just gives Google more data to mine. Again, the truckloads of cash is a great bonus.
Amazon, however, is all about selling content. The Kindle line (Fire phone included) exist just to persuade customers to buy more - hence the magic find-and-buy-this button and other cart-greasing features.
Actually, the reverse. Apple's goal is to sell more hardware; software/music/books/videos just exist to draw users into the ecosystem and keep them there. Apple doesn't care where you get your content (though iTunes & iBooks makes it more "sticky"), so long as you use Apple hardware and buy more of it. That iTunes & iBooks & etc make Apple truckloads of cash is just a bonus.
Google's MO is to gather as much info as possible. Selling music & books just gives Google more data to mine. Again, the truckloads of cash is a great bonus.
Amazon, however, is all about selling content. The Kindle line (Fire phone included) exist just to persuade customers to buy more - hence the magic find-and-buy-this button and other cart-greasing features.