If your only argument is ideology, you are in serious trouble. I know from experience.
Firefox changed the game back in the early 2000s not only because it fought for the open web, but because it was way better than the competition.
Granted, beating a very actively developed product is much harder than a stagnant one. Google's got a lot of smart people working on it. I think Mozilla is going to have radicalize and go places where competition isn't willing to be. Crazy different features and UI besides evangelizing on privacy.
Sure it is. If Firefox and Chrome have similar UI, similar performance, similar functionality, but Firefox also has the added benefit of respecting your privacy, the only reason to use Chrome over Firefox is an emotional one.
So, basically keep the same course of action. It's not working great, hence the article.
Mozilla can't advertise their browser on every search query or offer better integration with Google services. If they continue to pursue being similar to Chrome they'll just keep sliding away into irrelevance.
Firefox changed the game back in the early 2000s not only because it fought for the open web, but because it was way better than the competition.
Granted, beating a very actively developed product is much harder than a stagnant one. Google's got a lot of smart people working on it. I think Mozilla is going to have radicalize and go places where competition isn't willing to be. Crazy different features and UI besides evangelizing on privacy.