What you just described isn't native advertising, it's an ad placement.
Native advertising is when the content of the article is influenced to push the sponsors message.
It's a sophisticated version of 'advertorial' and deserving of all the shit that gets kicked at it.
Of course, all content is potentially influenced by sponsors messages, but with native advertising people should be in no doubt that this was an explicit part of the process.
Native advertising is when the content of the article is influenced to push the sponsors message.
It's a sophisticated version of 'advertorial' and deserving of all the shit that gets kicked at it.
Of course, all content is potentially influenced by sponsors messages, but with native advertising people should be in no doubt that this was an explicit part of the process.