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Yes, media corporations have intense structural pressures. The real customers are wealthy corporations who buy eyeballs; you build articles to appeal to enough of their interests. Otherwise you get replaced by someone who will.

Anyone who's read Bob McChesney or Noam Chomsky on the media should be familiar with the institutional forces you mention.

(It also sounds likely that content written by a given corporation's PR flacks have bad conversion rates. Because their bosses demand it to sound too crude, like some dictator's attempt at propaganda. Professional journalists can make the propaganda more indirect and sweeter-smelling. That's not to disrespect journalists; many of us make our money at least indirectly from advertising.)




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