Look at Mashable's own copy wrt sponsored advertising,
> Every brand is an expert in its field [1]
Which is patently false. We can say, "well they didn't mean every brand, that'd be ridiculous!" and yet, the integrity of their own copy doesn't hold ... which shows that they can't even be honest with themselves/partners with respect to being objective and honest in their content.
> Every brand is an expert in its field [1]
Which is patently false. We can say, "well they didn't mean every brand, that'd be ridiculous!" and yet, the integrity of their own copy doesn't hold ... which shows that they can't even be honest with themselves/partners with respect to being objective and honest in their content.
[1] http://mashable.com/advertise/desktop/#brandspeak