Berries are similar. Costco charges several dollars a pint. My wife refuses to buy any. Where she's from (Oregon), they're an invasive weed, and you can pick so much off the branches you can't give them away.
Principle of the thing. I don't buy scallops unless I'm down home because the markup on it seem ridiculous (especially since they're usually less fresh and of lesser quality).
That's how I feel about figs. I like them, and will eat lots of them when I'm in Greece or California, but I'm not paying €1 ea. to buy them in Denmark. (Apparently they don't ship well, so are very expensive outside of the areas where they're cultivated.)