Best from a compression perspective, perhaps. There's the minor detail of it being patent-encumbered. There's no license pool available yet, so you couldn't pay for it if you wanted to. The proposed terms of the pool that is organizing (with some of the known patent holders refusing to join) would require up to $25mln/year for the video codec. No idea if you'd be able to get a better deal for still-images only.

Meanwhile, JPEG is free.