They're migrating to facebook. Social networks don't make sense if they're nation limited, be it de facto or by design. People will migrate to the biggest most popular one eventually. I suspect facebook is just the best (by some people's standards) social network and social networking eventually falls into a natural monopoly.
If Facebook were de-blocked today, you might very well see a mass migration. All my students (Chinese high schoolers and college transfers) going abroad immediately send me friend requests as soon as they get out from behind the Great Firewall.
If you would have said Belgium, I would have been able to say this…
"In the 1970s, economist Edmar Bacha popularised the term "Belindia" as a description of Brazil: a little bit of Belgium and a lot of India, the country was very rich for some and very poor for most."
Speaking of rich and poor, data from the recent Brazil x Chile World Cup game shows that most Brazilian stadium attendees were white (67%), mid-high/high class (90%), and well-educated (86%). Ok, now I'm officially off-topic. Carry on.
but to google, 200M means their possible market size is really a fraction of that. Imagine 30M MAX users, assuming super high penetration. Google wants to focus on BILLIONS of users, not tens of millions.
