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Hey Steve, 8fit cofounder here.

It's really not a matter of whether or not you have a gym membership, it's a matter of the actual exercise you do. You can have a gym membership but if you spend your time doing the wrong things you won't get the results you're after. I myself go to the gym, as well as performing bodyweight exercises. They're clearly different, and we're not suggesting otherwise. However the bodyweight exercises are often more convenient for people with busy schedules, or who travel a lot.

As for the nutritional aspect, we're not inventing anything new, and we don't have any magic formulas. We're just helping people improve their health understanding the effects of the things they eat. It's not a fashionable diet, and it's not rocket science. It's pretty much standard healthy living.




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