It's looking like the kind of pilot program we need to get more enterprising self-taught people into dev interviews: backed by big companies to instill faith in the smaller companies, teaching new/relevant skills, capstone project to show off and discuss in an interview.
It does cost though ($200/month), which can be significant out-of-pocket if you're in a low-paying job, and you may not need whatever service that $200 buys you. It's unclear what that goes to, but I'm assuming it's to the coaches.