I didn't use the word "common man" in an "elitist" context, I used it for avid users, which is a lot of people. Most people inside the tech world underestimate the role of facebook for a person who, all their friends, family and loved ones are using it on a daily basis.

I do agree that a lot of people, if not, everybody will not go crazy or be inconvenienced by a 30-minute downtime, not everyone is on it 24/7. I'm just saying I'm interested on where all those man-minutes went to for avid users.

Probably ringing on their neighbours' door, playing Xbox or having lunch with their family, etc.