What's really amazing is how lackluster the whole campaign is. IE is a touted as a "new browser", but here are the features they are especially proud of:
1) Full Screen Browsing.
2) Multitasking, which apparently means "Skype while full screen browsing".
3) Reading view, a la the Readability or Clearly plug ins.
4) Pinned sites, which I guess I don't understand, but it looks like Windows 8 tiles.
That's because IE development is typically around 2 years behind the others. So they can only "brag" about stuff others have already had for a while, but try to spin the features as new.
Do I qualify for a payment?