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Anybody who thinks that an enterprise should be stopped if you are not number one is a misguided twit.

1. It would lead to toxic consumer environments with no competition.

2. It would stifle innovation as market incumbents could coast without further optimisation.

3. It fails to address the fact that everyone was in second place at some point. No industry or product is a spontaneous invention which has no competitors. The automobile had the horse; even Gutenberg had competition.

Stop if you are not number one. Craziest business mantra ever.




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