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DDG's traction is quite simple actually:

Bing (and Yahoo), etc are all competing against google at pretty much Google's game. We already know Google will win at Google's game. They make the rules, they hold the keys.

DDG played a different game. It attacked the hacker sphere. It then gave people something they want, privacy. And the quality was good.

Note: Android still does not allow DDG as the search engine, and makes every damn effort to ensure Google is the search engine used. And of course note that DDG, being the only real competitor is magically excluded from relevancy. But no matter, soon, soon.




If you use Firefox on android, like me, you can add DDG as your default search engine, as I just did after reading your comment.




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