This is the über demonstråtion that marketing is everything and product is... maybe not nothing, but in any case vastly overrated.

Marketing rules because the only thing that matters is perception. While we mere mortals find this story ridiculous, if we had all the money in the world and some guy convinced us that he had made the perfect ice cube, why would we settle for less?

It's arguably irrationnal to buy an inferior product if you can afford a better one.

That said, Tovolo trays are great :-)