It also seems like this author isn't aware of even the most basic concepts in the philosophy of mind, like the philosophical zombie problem, which deals precisely with the idea that the outward expression of emotions seems to be indistinguishable from "actually" experiencing emotions.
As a professor of philosophy, I very much doubt he's ignorant of Philosophical Zombies. He probably just disregards them; they're not universally accepted as remotely meaningful, or even possible. (Note that the most meaningful forms of the zombie argument require them to be metaphysically possible, not merely logically.)
They're also not one of "the most basic concepts in philosophy of mind." They're a very pointed way of illustrating the Hard Problem of Consciousness, and specifically Epistemic Asymmetry, but it's the latter two that are fundamental to modern philosophy of mind, not zombies.
He still doesn't even recognize that the idea exists. He just claims that "winning" requires internal emotion, without any support or recognition that other opinions might exist. To me, that sounds philosophically ignorant.
http://en.wikipedia.org/wiki/Philosophical_zombie