I think "magical" is a reasonable term for it. A lot of tech marketing involves people being wowed. Apple, for example, is great at it.
Utility is definitely the long-term driver, but I'm eternally surprised how far a product can get on "magic". 3D, for example, has been running on that since at least the 1950s.
Apple is great at making something that has a lot of utility and then making it look/work great as well. To me that is what defines magic. No utility + pretty interface = unmagical.
Utility is definitely the long-term driver, but I'm eternally surprised how far a product can get on "magic". 3D, for example, has been running on that since at least the 1950s.