For the record, these "order-ahead transactions" are what services like Just-Eat... | Hacker News

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vertex-four on May 12, 2014 | parent | context | favorite | on: Square Finally Gives Up on Square Wallet and Bets ...

For the record, these "order-ahead transactions" are what services like Just-Eat in the UK, and GrubHub in the US, do for takeaways. Here in the UK, Just-Eat charges 11% plus VAT, and they still have huge amounts of takeaways sign up for them, because when people like me think "I want takeaway", I go to Just-Eat's website. I see that GrubHub charges 13.5% on average.

I don't know whether that'll translate well to things other than takeaway, but Square obviously thinks it will.

inthewoods on May 12, 2014 [–]

When you say "11% plus VAT", are they charging the consumer or the business owner?

Jormundir on May 12, 2014 | [–]

They charge this business owner, usually 13.5%. It's up to the owner to forward that cost to the consumer.

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