People plan poorly. There's a lot of money to be made helping people through that.
And when these services are widespread, people will be free of the necessity to expend energy "planning" their access to the essentials of life. Then we can focus on bigger and better things.
This is bigger and better things. Every cancer research scientist with kids probably loses hours of potential work time a month dealing with dumb shit like "we're out of milk" that this would solve. I don't think being super-narrow-minded about "big ideas" contributes a whole lot to the progress of society; if it's something lots of people are willing to pay for, you have to accept the possibility that it's useful and contributes to society in a way that you couldn't think of immediately.