This is a common mistake. The 5C was not lower priced, that was a pre-announcement rumor that turned out to be incorrect. The 5C was lower costing to make. It was intentionally made to "look cheaper" because they didn't want to offer the 5 as the 2nd phone they felt not enough people would buy the high end 5S. Now they sold fewer 5C's than they would have if they used the 5 but more 5S's and made more money because of the cheaper parts for the 5C.
> larger market.., instead of opening themselves to a real market. Big mistake.
Last I checked Apple makes more than half of the industry profits. I'm sure they would shocked to learn that they have missed the "real market"
This is a common mistake. The 5C was not lower priced, that was a pre-announcement rumor that turned out to be incorrect. The 5C was lower costing to make. It was intentionally made to "look cheaper" because they didn't want to offer the 5 as the 2nd phone they felt not enough people would buy the high end 5S. Now they sold fewer 5C's than they would have if they used the 5 but more 5S's and made more money because of the cheaper parts for the 5C.
> larger market.., instead of opening themselves to a real market. Big mistake.
Last I checked Apple makes more than half of the industry profits. I'm sure they would shocked to learn that they have missed the "real market"