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> Would now be a good time to buy? No, yesterday was a good time to buy (that's okay, I didn't either) because it's up 8% in afterhours. Earnings are tomorrow, and never ever never buy AAPL the day before earnings (it almost always go down the next day). WWDC is coming up, so it could be "AAPL announcement means they'll soon own the $WHATEVER market. Buy!" or it could be "AAPL announcement shows that a post-Jobs Apple is doomed. Doomed!"

That's wrong. This announcement came as part of the earnings announcement - it is already out and they did have a great quarter (hence the 8% pop).

To another point, I would expect a slight appreciation from the stock split. Apple is one of the most traded retail stocks and affordability could certainly provide a bump to the stock.




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