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Instead of just bashing Zynga and the fact that it went public and dumped a bunch of stock on the public, while insiders rolled away fat with cash...let's switch the discussion to something more interesting...

What would you do if you were given the helm of Zynga today? You had to save the company of 2000 remaining employees (just a guess). How do you generate another Number #1 Platinum Album in fickle market of online social gaming? Or is there another business angle you move in to? Would you sell the company to Facebook or Yahoo!?




I would not try to sell the comapny to Yahoo or Facebook, I would sell it to Amazon. If Amazon isn't interested I would:

- Cut the employees from 2k to like 500 (That's just a guess. I don't know enough about their structure to say a real number)

- Milk their Facebook hits (and keep the staff to do so)

- License my IP (Farmville, Mafia Wars, Draw Something) to any PC, console or mobile developer that will not embarrass me.

- Take a few longshot bets on FTP PC or Mobile games. Not too many so I can stay focused, and not too expensive so I can keep trying.


- Encourage employees to work on their own games during work hours. Zynga takes a small percentage ownership of the games and will distribute/market the games using every available resource at it's disposal.


Well, considering various 3-letter-agencies' interest in online games [1], I would guess... defense contracting?

[1] http://www.huffingtonpost.com/2013/12/09/nsa-world-of-warcra...




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