It's obvious he's doing this as a hobby. Legal? I'm sure it's on the threshold. This is where an inflexible legal system shows it's age.

He isn't hurting anybody, he's obviously having a great time. Netflix is making money/building loyalty from him. (They are building loyalty with all of us when we read this story.) The movie companies aren't suffering. It's a triple win.

But in a court of law, it's likely that he would be slapped.