Users don't, but I'll bet a lot of hackers do. Apparently it has had an effect on rankings - what you consider to be "little effect" can be huge deal to someone whose business relies heavily on referrals from Google. And the speed difference that I've experienced is actually quite noticeable.
edit: To give some concrete data, I took the queries I've done on Google today and compared the first page of results. Roughly 40% of the results were ranked differently than they were before. News results were more recent with Caffeine. Previous requests took perhaps, 1/2 a second to display - it's relatively instantaneous now.
I am wondering, however, if the display time is faster now because the new site doesn't have much user load where the old google site is relatively busy.
The claim about 'faster' is that newer search results show up sooner than they did on the old google. That is, new results get indexed for display earlier.
For Google's data centers: faster == cheaper. They need less servers to handle the same amount of load. Even a few % at this scale could be a big saving.
I think a reasonable answer (to a reasonable question, not sure why you're being downvoted to oblivion) to why it's newsworthy is the very fact that Google chose to announce it. Google must have made many changes to both the ranking algorithm and the responsiveness of their system over the years - I don't recall any announcements of them, codename attached (although it's conceivable I missed them somehow).
Part of the motivation may be to create some publicity to counter all the Bing/yahoo deal/etc publicity.