The product is for tracking inbound calls, presumably leads. From the looks of the screenshots, you can see who called, how they were routed, and listen to the recordings.
From the site:
* Login to your installation of Opencall and add the numbers you’ve just purchased on Plivo. Then define your rules (e.g. when someone calls number X, forward the call to my mobile number or to my SIP address).*
* When someone calls your Plivo tracking number, their call will get instantly forwarded to the number or SIP address you defined in Opencall. At the same time, Opencall will log statistics about the call and make a recording of the conversation (if you enable this feature).*
So basically, it's call routing and recording, to allow people handling inbound calls (e.g. customer service, inbound marketing, etc.) to track their calls, stats, information, review previous calls, etc.
In sales/marketing language: it allows companies to boost their sales & ROI, reduce advertising budget wastage and optimise their teams performance on the phone by tracking inbound phone calls from their customers.
It depends on who I'm pitching to - if I'm talking to a CEO of a company, they're less interested in how it works and more interested in how it's going to make/save them money.
What is call tracking? It lets you track statistics and recordings of inbound phone calls (usually from your customers) so that you can identify trends, strengths, weaknesses and understand the performance of your sales and marketing campaigns.
Time of day, day of week, failed calls, total calls, caller id, caller country, call duration, hangup reason - all these stats and more are available.
Tip: this tweet is so much more important that saying what the tool is. It positions yourself with a problem the user has instead of just saying what the product does technically.
I had this issue and my conversion went way higher once I made my copy for my user instead of for my product.
This. Read the post, clicking through to the site, browsed the repo, still had to go look it up on Wikipedia. Copying a bit of their intro wouldn't hurt:
Call tracking software records information about incoming telephone calls ... it is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking used on the internet.
