You can't expect actual content in these blog posts. It's vaguely self deprecating promotional post with a high-value name drop in the title crafted to get the link to the front page.

With one important takeaway: focus on the customer, not on personal engineering goals.

Therein lies the beauty of these types of posts. They allow the reader to fill in the gaps with their own conclusions without the author risking actual opinion.

Yeah, would have liked to see specific examples of features he picked apart, revisions that were made, etc. That would make this article much more valuable.