My company is up to about 50 people now with a good amount of people in each department (sales, marketing, hr, engineering, etc) and we've never come across a dire need to spend money on something like box nor has anyone internally expressed the desire for us to look into it. Google drive has fit our needs for sharing documents, powerpoints, excel, etc.
Can someone explain the actual value proposition for box? Just google drive with better features?
Well maybe your company is lean and smartly frugal.
Many Enterprisey customers aren't, many are as un-lean and un-frugal as they can "get away with".
So if there's one tiny little thing a user thinks they need they'll proclaim to their team "Google doesn't provide this little trinket and for us it's really mission-critical or it's all for naught" -- with no one budget-owner challenging that with a good ol' lean&frugal "do we really need it, as in need or perish?". Instead it'll be "OK look for alternatives and put it on expenses".
The bigger they are compared to your 50-people shop, the more "inefficiencies" they can afford. If they're on the S&P500, they're auto-propped-up. If they're directly or indirectly close to big-gov or mil or finance contracts, they can simply overcharge "the biggest spending debtor entity in human history" who won't bat an eye. If they are a big "NGO" or UN or EU institution, they'll ask for a nominal discount and pretend to be tight-budgeted but are essentially same-same.
That's not to say that box is useless, overpriced or that such customers hand out unlimited money freely to any and all. But they may well be slightly less "lean & frugal" than your shop, in fact most of them are guaranteed to be, and if their "urgent necessary needs" (even if they change their minds about their importance half a year later) are met, they pay up.
Can someone explain the actual value proposition for box? Just google drive with better features?