It's not? It's got an interesting community of commenters. The Tuscan Whole Milk and Three Wolves product pages are legendary, and I personally check out any product George Takei comments on.

Fair enough if that's what she was going for, I didn't see the talk so I'm just going from the slides. Interestingly shopping is probably where the new players have made the biggest impact on the 90s players (where they existed) in that list though.