As someone who has no idea about the SSL certificate business, how does your business work? Are you a reseller or do you make money on affiliate commissions? Just genuinely curious.
I am a reseller. GetSSL.me processes customer's order, requests a certificate from certificate authority (e.g. Comodo) and then they send the certificates to the customer.
The point of GetSSL.me is simplicity, price and support. If you were buying directly from Comodo, you would overpay a great amount, because reseller prices are much cheaper.
A lot of clutter has been removed from ordering process and you can get certificate in just a few minutes. Our support is friendly and helps with basically anything. Also a lot of people want to buy stuff from small, approachable businesses not from large corporations (e.g. GoDaddy).