For what it's worth, I've run adblock since before web ads even became prominent, and installing it is my first step on any web browser. So I've never believed in or consented to the idea that viewing ads is somehow an integral or reciprocal part of viewing a website. I was actually surprised when I eventually learned that banner ads had come to be seen as a respectable business model. To me, setting up a server and publishing content is borne out of some intrinsic motivation (publishing something interesting, expressing an opinion, informing about a business, personal hobby, etc), and those who systematically pollute the information environment in hopes of making money are the parasites of the system.