Although Evian isn't, the Skype logo is based on some customized variant of Helvetica Rounded.
Other logos that clearly aren't Helvetica are the the Crate & Barrel logo pictured in the article, which is Arial, and the American Airlines typeface which appears to be a customized Frutiger (although the old version of the logo was set in Helvetica).
It's a perfectly great typeface, but far too overused.
Crate & Barrel definitely does use Helvetica, but their logo has one of the more... idiosyncratic alternates in the history of its use. That geometrically circular 'C' has always irked me, but it wouldn't be Crate & Barrel without it.
The actual company logo [1] uses Helvetica (apart from that bizarre 'C'), however the font printed on the back of the plate seen in the article [2] is definitely Arial. Note all the angled terminations.
Other logos that clearly aren't Helvetica are the the Crate & Barrel logo pictured in the article, which is Arial, and the American Airlines typeface which appears to be a customized Frutiger (although the old version of the logo was set in Helvetica).
It's a perfectly great typeface, but far too overused.