Great tips. I've built a couple e-commerce sites for clients over the years and all of these ring true to me.
I think the "Quality Photos" tip is the best. For certain products, allowing customers to submit photos is also great (think Threadless.com style) since it's both product shots and social proof.
I think the "Quality Photos" tip is the best. For certain products, allowing customers to submit photos is also great (think Threadless.com style) since it's both product shots and social proof.